Get ruthlessly clear on your positioning and messaging
Done-With-You Sprint: we define your messaging strategy, then set you up with a bespoke AI content assistant that turns it into paid ads.
Trusted by teams at
You have built something exceptional, but you don't know how to talk about it.
You stutter when explaining what you do.
You stare at a blank screen, unsure what content to create to promote your brand.
You attract buyers with vague expectations who are difficult to sell to.
We'll help you find the words.
And build a custom AI assistant that helps you create on-brand newsletters
One sprint. Clear messaging. Tailor-made AI content assistant.
Book your sprint today and stop struggling to articulate your value.
What you get:
Pricing tiers
Content Brain + Custom AI Content Assistant for one channel
Base Price
AI Content Brain setup + AI content assistant for one channel
Additional AI Content Assistants
AI Content Assistant for additional channels
€800
"This made my sales team think in a way more creative way!"
Lena Weber-Reed
Head of Marketing @ Getronics
"What I liked the most: you weren't letting go"
Santosh Cherian, MD
CEO @ Medtrics
Deliverables
Positioning
Messaging
Content strategy
Knowledge bank
AI content assistants
Your custom-built AI Content Assistants help you write copy and brainstorm content angles that are aligned with your messaging - so you never get stuck on "how do we talk about it?"
Paid ads copy
Your buyer decides in three seconds. Your Content Brain knows their pain points, desires, and triggers—so every ad hits where it matters.
How it works
From booking to launching your custom AI Content Assistants
Book an intro call and reserve your sprint
We discuss your goals and see if the sprint is a good fit. You reserve your sprint by making a payment and booking your 75-min strategic workshop
Strategic workshop 1 (75 min) - Targeting and messaging
We interview you about your business, market, and audience. We turn that into a targeting and messaging strategy. You review and approve before we move on.
Strategic workshop 2 (75 min) - Content strategy
We dig into your audience's interests, burning questions, and the topics that matter to them. We define your content strategy—themes, angles, topics—then present it for your sign-off.
Building your Knowledge Bank
We turn your internal materials (anecdotes, case studies, transcripts, opinions, etc.) into a proprietary Knowledge Bank that ensures the AI thinks like you. Note: an additional session may be required to extract input.
Setting up your AI Content Brain and Content Assistant
We develop a complete file pack: prompts, strategy, and Knowledge Bank—so you can upload the Content Brain and Content Assistant files in the tool of your choice (ChatGPT, Claude, or Gemini).
Content workshop for your team
We will teach you the most efficient way to create high-quality content using your Content Brain and Content Assistants
What you can do with your AI assistant
Real use cases showing how your custom AI assistant transforms raw input into strategic, high-quality content
Transform any raw input into multiple strategic content pieces
Drop in a podcast transcript, voice memo, or messy brain dump—anything with ideas worth sharing. The Content Brain doesn't just summarize it. It analyzes your raw input against your entire Knowledge Bank, identifies which personas care about which parts, and suggests multiple strategic angles that align with your messaging strategy.
Instead of one generic post, you get 3-5 targeted content ideas—each positioned for a different persona, pain point, or stage of the buyer journey. The same shower thought becomes LinkedIn content for founders, Twitter threads for technical audiences, and email campaigns for enterprise buyers. All strategically aligned, all on-brand, all in seconds.
AI Content Assistant
Powered by your Content Brain
Turn this transcript into multiple content assets
It is a sales call with a logistics business owner looking for ways to increase margins
AI Content Assistant thinking…
Analyzed against Targeting and Messaging Strategy
Filtered for Persona 1: Logistics business owner
Applied strategic narrative: "Hidden profit levers granular tracing reveals"
AI Content Assistant
Got it! I've scanned your transcript. Here are 5 content ideas logistics business owners won't scroll past
THE ANGLE:
"Your truck burns fuel while "parked" at the port,
and you're probably not counting it."
+ 4 more angles tailored for logistics business owners
Wow, this is perfect! 🔥
You: Let's talk about fuel efficiency
AI: Alright, so I’m a fleet owner. I’ve got 40 trucks, tight margins, and diesel prices that make me want to cry into my morning coffee
Sales reps keep emailing me about their new fuel-efficient trucks I should buy. What do you think?
You can buy it. But you won't get fuel savings...
AI: Alright, but let’s be real. My drivers have been here 15 years. If I tell them “the data says you’re doing it wrong,” they’ll lose their minds. How do you avoid the whole Big Brother situation?
You: Great question! I see where this is going 🔥
Turn your best thinking into content. Just by talking it out
Start with a topic and talk it through. Your Content Brain puts you into a real conversation with your audience. It challenges your assumptions, asks the uncomfortable follow-ups, and pushes you past surface-level takes, just like a sharp buyer would. As you explain, react, and refine your thinking out loud, the system captures what actually matters, your opinions, examples, and decision logic.
That conversation becomes the raw material for content. No scripting. No blank page. No generic takes. Just authentic, high-substance content pulled directly from how you already think and talk, shaped into on-brand posts your audience recognizes as real expertise.
The Quick Post: Quality content when you have zero time
We've all been there: you need to post today but you're swamped, uninspired, or just drawing a blank. Instead of forcing generic content or skipping your posting schedule, activate Quick Post mode. The Content Brain conducts a strategy interview with itself, using your Knowledge Bank as both the interviewer and the subject matter expert.
It reviews recent market trends, persona pain points, and your strategic positioning to identify timely, relevant topics. Then it simulates the brainstorm interview process: asking questions, exploring angles, and generating insights as if you were there. The result? Strategic post topics that are immediately publishable, fully aligned with your brand voice, and genuinely valuable to your audience.
Need a LinkedIn post. No time today
AI: I'm on it! Here are some ideas:
IDEA 1: New trucks, old driving habits. That's where your margins are evaporating
A funny, slightly confrontational post for fleet owners who resist "tracking" their drivers.
You: Yes! 🚀
About Justyna - founder of Marketing Waiting Room
I've been a professional content creator for 12 years.
When ChatGPT launched in 2022, I was excited. Content creation was about to get easier. But pretty quickly I ran into a wall. AI could write, but it was just pretty words with no meaning. Generic takes. Confusing logic.
That’s when I realized the real problem. AI needs context and it has to be codified in a way AI can actually understand and follow. To make that work, I had to get painfully clear. Positioning. Messaging. Targeting. Content strategy. No vague ideas. No 10-page uploads. Everything had to be to the point, explicit, actionable, and structured, otherwise the AI would hallucinate or drift.
That’s what led me to build the Content Brain and the Content Assistants. The Brain holds a codified version of your strategy. The Assistants use it to turn your raw inputs into content that stays on-brand and consistent, even at scale.
Some ❤️ from our clients
Who this is for:
Solopreneurs & Consultants
You’re not just another consultant, so stop sounding like one. You have a unique mix of experience and a specific way of thinking that high-ticket clients are actually looking for. Let's make sure your content proves it. We’ll help you showcase that unique value in every post, so you stop competing on price and start attracting the bigger, better clients you deserve.
Sales-led Enterprises
Your reps are relationship builders, not copywriters and that’s okay. They know exactly how to persuade your customers; they just don't have the time to sit and write about it. We equip them with a strategic narrative and an AI assistant that turns their raw sales insights into scroll-stopping content instantly. It changes the dynamic completely: instead of sweating over cold 1:1 outreach, they become known industry authorities that high-quality leads actually *want* to talk to.
Founders & CEOs
You are the company’s biggest growth asset. Your personal brand is what drives demand for your business but creating content burns time and mental energy you don't have. You’ve likely tried hiring ghostwriters, but they require so much hand-holding (or miss your point of view entirely) that it feels easier to just not post. We build you a custom assistant that actually *gets* you, your business and your ideal audience. It turns your thoughts into authentic, high-authority content
Teams leveraging Employee Generated Content
Your team is the new face of your brand. People trust people, not logos. Your employees' personal brands are what actually drive trust and demand today but scaling that voice is messy. You can't just tell them to "post more" and hope it stays on strategy. We unite your team around one shared Strategic Narrative. Then, we build individual AI assistants for each key employee. This helps them create content that feels 100% true to their personality, while perfectly representing your company’s mission
Testimonials
"Working with Justi was magical. She was structured, and genuinely thought-provoking.She helped me get clear on my positioning and it instantly changed how I approach content and ads. What I liked most was how she kept digging until we got to the real problem and the exact words my audience actually uses. The only thing to improve is making the AI assistant easier to keep in sync as my thinking evolves."
Joris
Founder @ Causality Engine
"One of the best things I've done for my content and strategy was to reach out to Justyna. She took all my braindumps, doubts and ideas and organised them into a shockingly crystal clear structure. Impact was immediate, and after our sessions I understood how to talk, think and create in order to attract bigger clients. And the AI assistant she created for me was nothing short of magic: A tool that helps me brainstorm and come up with ideas without losing sight of my targeting and goals. 10 out of 5 stars."
Andreea
Founder @ Hype Maven
"I've been fighting for a whole year to figure out my messaging and content strategy. And then just like that: BOOM! It all clicks"
Lydie
Founder @ INÉRO
"Justi unlocked my team and made them think in a way more creative way! I was buzzing with content ideas because it got me a really clear jumping off point to create relevant content"
Lena
Head of Marketing @ Getronics
"Justi clarified how our product solves buyers' problems in a new way, giving us a massive lightbulb moment. We decided that our social content strategy should focus more on driving buying decisions."
Mancy
Founder @ Justbanter.ai
"In such a short time, we came so far in mapping out my complete content and brand strategy - oh my god! Truly awesome!"
Hans
Founder @ Demand Systems GmbH
One of the best investments I made! If you want to go from 'random acts of content' to a true, sustainable content strategy, you need to do this. It helped me tactically organize my content and go deep on my ICP and come up with 3 core content pillars that I can focus on to reach them
Anneliese
Co-founder @ ShowStop
"I've been stuck on how to tell my story in my content for the last year or so, but after doing this, I had the breakthrough I've been looking for. Justi made it feel almost effortless to decode this mystery that's been puzzling me for so long!"
Finn
Fractional CMO for B2B services companies
FAQs
We operate on a hybrid model (meetings + async work) to respect your time. While we do the heavy lifting on strategy and building the AI, your input is crucial. Expect to spend about 3–4 hours total over the three weeks. This includes the initial 75-minute strategic workshop, reviewing the positioning and content strategy options we present, and the final content creation workshop.
This is the "secret sauce" that prevents your AI content from sounding generic. We extract your unique anecdotes, case studies, examples, and opinions and structure them into a document LLMs can read. It ensures the AI doesn't just know knows your specific experiences and point of view as a corporate or personal brand.
Standard LLMs guess your tone and make up generic advice because they lack context. Our sprint builds a "Deep-Context Buyer Profile" and "Positioning Strategy" into the AI. We don't just give you a prompt; we give the AI a brain that thinks exactly like your brand before it writes a single word.
Yes, to get the best results, we highly recommend using the paid versions of ChatGPT (Plus), Claude, or Gemini. These models have the memory and reasoning context required to handle the deep strategic files we build for you.
The Positioning and Content Strategy we build is universal - it creates a "brain" for your brand that contains your overall value proposition, target audience and content strategy. This core strategy works everywhere. However, to get high-quality output, the Assistant must be specifically adapted for the format you need - whether that's a founder's LinkedIn brand, a newsletter, a blog, YouTube or something else.
More questions? Shoot! We respond within 24 hours.
Finally, crystal clear brand narrative and content strategy
Book a 15-minute intro call to discuss your goals and see if the Content Positioning Sprint is right for you.
Limited spots available each month